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What Is It, And Why Travelers Are Switching To It?

What Is It, And Why Travelers Are Switching To It?

What Is It, And Why Travelers Are Switching To It?

B-Corps are about ethics, ideals and conscience. Let’s face it. How many people wouldn’t mind working with a company known to exploit its employees? That’s why sustainable tourism and its variants, such as green tourism and ecotourism, are becoming more and more popular. According to Statista, his online platform dedicated to market and consumer data, he 80% of global travelers surveyed in 2022 believe sustainable tourism is important.

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In response, companies are becoming increasingly responsive and implementing processes to demonstrate their ethical concerns. Of course, old threats can evolve, and new threats can emerge. Problems such as overtourism may not be easily resolved. Yet conceptually, a B-Corp trip is a step on the ethical path. A road where travelers diverge more and more.

What exactly is a B-Corp Travel or just a B-Corp?

Of course, Corp stands for “Corporation”. The ‘B’, on the other hand, stands for ‘beneficial’ and is associated with B Lab Global, the global non-profit network at the heart of this innovation. At its most basic, a B-Corp is a company certified as a Responsible and Ethical Company by B Lab Global. According to B Lab Global, certified B-Corps are companies that meet rigorous standards of “social and environmental performance, transparency and accountability.” But the story is as old as the birth of modern companies. Should a company exist to meet the financial needs of its shareholders and focus solely on net profit? Should I be interested?

via Pixabay

Great Barrier Reef


On September 13, 1970, the famous American economist, Nobel laureate Milton Friedman, known as one of the most influential advocates of free market capitalism, New York Times. the title of the article is Corporate social responsibility is to increase profits. Today, more than 50 years later, many companies think differently. B Lab Global is at the helm of this different approach, one that many consider to be more humane, more sustainable and more moral, turning what was once an abstract ideal into a concrete one. into a tangible and measurable reality. Therefore, B-Corps are companies that are supposed to be good, caring, and conscious. Are consumers, and in our case travelers, singing the same song?

airplane traveler
via Pixabay

airplane traveler


According to the Business of Sustainability Index published in September 2022: green print, 66% of US consumers surveyed say they are willing to pay more for sustainable products than less sustainable competitors. But wait a minute. The percentage is even higher among young adults in the United States. He reaches 80 percent of Americans between the ages of 18 and her 34 who are willing to pay more for sustainable products. According to these statistics, among young people, her 4 out of 5 sell out this concept.

Related: Trees4Travel: How to plant trees while traveling sustainably

History and Evolution of B-Corps

In the 1990s, former Wharton classmates Jay Cohen Gilbert, Bert Hoolahan and Andrew Cassoy teamed up to form AND 1, a basketball shoe and clothing company. An excellent example of a socially responsible company, AND 1 provided generous parental leave benefits, ensured fair wages and offered a commendable work-life balance. After a few years, however, growth spiked and then stagnated. Faced with several alternatives, they finally sold AND 1 in 2005. The sale itself was a devastating event, but even more devastating was seeing their enviable employee commitments vanish.

  • What about B-Corp, the world’s largest travel company? The world’s largest travel B-Corp is Intrepid.

frustrated worker
via Pixabay

frustrated worker


In exploring what to try next, they toyed with the idea of ​​forming another responsible company. But it was like a drop of rain in a dry desert, they thought. As long as we push companies to hold themselves accountable, it’s only for a moment. They then thought of setting up a social investment fund. They would also dismiss the idea as not broad enough, after which the need quickly emerged in discussions with business leaders. It is a framework for communicating responsibilities. That’s how they launched his B-lab in 2006 and devised the B-Corp certification process. Perhaps they were also thinking about the devastation of the Great Barrier His Reef and the many beaches that are now littered with plastic.

Related: Furtenbach Adventures: Meet the first team to successfully climb Everest sustainably

Today, there are over 6,000 certified B Corporations in over 80 countries and over 150 industries. As an overview, the figure was just 600 in 2013 and just 82 in 2007, when the B-Corp certification was first issued. It may not be as staggering as OpenAI’s interest in his ChaGPT, but it’s impressive on all counts. Travelers, like other consumers, also appear to be concerned about how companies treat their employees, customers, communities and the environment.

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